Industrial fair
of equipment and technologies
for greenhouse industry
Actual situation in Ukrainian greenhouse business
Today many foreign companies working with Ukrainian greenhouses owners ask themselves, what is the real situation in their clients’ business? It is very important question, because every B2B company depends on the effectiveness of its customers. But among the Ukrainian agrarians there is a tradition to say that the situation is worth than it actually is. There are some reasons of it: from the fear “not to jinx it” to the anxiety about the tax inspector visit. So to understand the real situation in Ukrainian greenhouse business you should find the objective indicator. The Organizing Committee of Greenhouse Industry Fair supposes that this indicator is the quantity and prices for Ukrainian greenhouse products on the local market.
This weekend we have investigated the quantity and prices of Ukrainian greenhouse vegetables in 3 supermarkets: Auchan, Novus and MegaMarket. You can see the photo report in attached files and see that there is no deficit of Ukrainian greenhouse tomatoes and pepper.
If we analyze the prices, we will see, that the smallest difference in prices between Ukrainian and foreign products is in Auchan supermarket (Ukrainian tomatoes are on 15% cheaper than Spanish ones). That can be explained by exclusive conditions of Spanish suppliers for international retailer. But if we will compare prices for pepper the difference is more impressive: Ukrainian pepper is on 33% cheaper.
Comparing prices on greenhouse tomatoes in MegaMarket and Novus we can see that Ukrainian greenhouse products have even more attractive prices. Ukrainian tomatoes are on 53% cheaper than Spanish ones in MegaMarket, and Ukrainian plum tomatoes are cheaper on 47% in Novus. To make this difference not so shocking, distributors of Spanish and other foreign greenhouse products publish prices for 250 or 500 g, but not for kilo (!).
Even more important factor is the price for greenhouse products on Ukrainian wholesale and farmers markets in all regions. According to the data of Research Institute of productivity of Agroindustrial Complex on 9.12.2014 average prices on 583 local markets in Ukraine amounted to 17,48 UAH ($1,07) per kilo for greenhouse tomatoes and 19,57 UAH ($1,2) per kilo for greenhouse cucumbers. That explains why Turkish tomatoes disappeared from many channels of the Ukrainian retail. In 2013 Turkish tomatoes and cucumbers were considered a major threat for Ukrainian greenhouse business. In May 2014 the prices were quite comparable: 22 UAH for Ukrainian tomatoes and 19 UAH for Turkish ones. But if we evaluate the quality of Turkish tomatoes for that price, we will understand that we are talking about those ones that will be sold by the producer for $200-300 per ton. In Ukraine such tomatoes called “plastic” due to non-Ukrainian Quality Standards. Now these “plastic tomatoes” are noncompetitive: due to the growth of US dollars their price will be around 25 UAH ($1,58), that is on 40-45% is higher than average price.
So we can make some useful conclusions:
- Ukrainian greenhouse products have won the local market due to the low prices in local currency (UAH) and have received considerable revenue.
- Before next season all greenhouse producers will face another problem: a twofold price growth in UAH equivalent on imported seeds, planting material, plant protection products and other.
- That will provoke the demand on cheaper analogues made in Ukraine and other countries. Now the Ukrainian market can be won by flexible prices policy. That is why we forecast the strengthening of local producers especially those who produce structural elements and components.
- The best opportunities will have companies who will unite high technologies, inexpensive materials and low labor cost.
- So now it is time to find Ukrainian partners and together invest in production forces on Ukrainian territory. In this case potential benefits are worth the risk.
Kind regards,
Oksana Berezovskaya
Head of the Organizing Committee
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
tel.: +380 44 383-18-54
mob.: +380 67 509-56-61
www.gardeners-club.in.ua
- 16.12.2014
Share your achievements in greenhouse industry!
International Greenhouse Industry Fair will be held from 25 to 27 February 2015 for the fifth time. The idea to organize the fair of equipment and technologies for greenhouse industry arose in 2010 when the greenhouse sector of Ukrainian agrarian business didn’t seem attractive to foreign investors, vendors and producers of equipment and technologies. Now we see that during these five years the Ukrainian greenhouse industry grew and stands firm even in this period of challenges. There were made a lot of steps of reconstruction and modernization of big greenhouses. From year to year grows the quantity of small and medium-sized farms which are engaged in greenhouse production. And there is no need to apply to the Ministry of Statistics for figures to confirm our words. One who doubts should just visit the large supermarket (international as Auchan, Metro, Billa or local as Megamarket, Silpo, Velyka Kishenya), small grocery store or the farmers' market stalls and personally see fresh vegetables, fruits, berries a! nd mushr ooms with the label "Made in Ukraine". All this was grown by Ukrainian greenhouse owners!
By the fifth anniversary of Greenhouse Industry Fair the organizing committee offers you, as supplier or manufacturer of equipment and technologies for greenhouse business, share your professional achievements reached since 2010 that were connected with Ukraine, your Ukrainian partners or customers. We understand that each company has its own criteria for success, but we are interested in the positive experience of everyone! Spend a little time to think about well-done projects and share it with all subscribers and visitors of our web-site greenhouse.in.ua, where your text will be posted in the "News" section. Prepare the information in accordance with these simple directions:
• The success/achievement in Ukrainian greenhouse business, that you and your company are proud of (one page in MS Word).
• Company or brand name.
• The address of the web-site.
• 2-3 photos,
and send it to the following e-mail address This email address is being protected from spambots. You need JavaScript enabled to view it. .
Let your successes and achievements only multiply, and we will do our best to promote them!
Kind regards,
Oksana Berezovskaya
Head of the Organizing Committee
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
tel.: +380 44 383-18-54
mob.: +380 67 509-56-61
www.gardeners-club.in.ua
- 08.12.2014
Ukrainian policy: recent news from first-hand
Almost 7 month passed from Greenhouse Industry Fair 2014, and during this period many events have happened in Ukraine. Our Organizing Committee can note the most important – both positive and negative:
- Overthrow of the regime of Victor Yanukovych
- Return to the previous (democratic) Constitution
- Annexation of the Crimea by Russian Federation
- Election of new President Petro Poroshenko
- Anti-terrorist operation (ATO) in Donbas region which grew into a local war with the separatists supported by the Russian Federation
- Adoption of important laws, including the lustration law
- Preparations for preschedule parliamentary elections, which are aimed to clear the authority from supporters of terrorists.
- And the last but not the least – the signing of association with the European Union.
Refusal of ex-president Yanucovich to sign the association with the EU is what Euromaidan started in November 2013. Ukrainians have spent a year in order to achieve recognition of their geopolitical choice, and it was done. That is why we are sure that even war in Donbas Region couldn’t stop the integration of Ukraine in European economy. Of course political and economic situation had a negative impact on the activity of foreign investors. If in the first six month of 2013 foreign investments in Ukrainian economy amounted $2,6 billion, this amount totaled $1,3 billion for the same period of 2014. But such European countries as Germany, the Netherlands, Austria and Great Britain remain the largest Ukraine investors with the volume of investments in 5,4 times more than total investments of Russian Federation in our economy.
Another important indicator that confirms the interest of Europeans to Ukraine is the quantity of European tourists visited Ukraine in the first half of 2014. In this period 6,4 billion people all over the world visited Ukraine. That is on 40% less than in 2013. But if we analyze this data we will see that this 40% are almost the citizens of Russian Federation, Belarus and Moldova, but not Europeans. And even more. In first half of 2014 the amount of tourists from Poland, Slovak Republic, Ireland and Portugal has increased. So Europeans examine Ukraine as tourists as well as businessmen.
In attached file you will find the brief information about the most significant political events that took place in Ukraine in September. Below you will find the map of the conflict in Donbas. This is the print screen of the map published in August on Russian web site. You can estimate the area and location of the conflict.
In our next messages we will inform you about latest news in Ukrainian economy, agriculture business, greenhouse and commercial horticulture industries as its parts.
Kind regards,
Anna Shyshkina,
Director of S-TEAM Exhibition Company
International Greenhouse Industry Fair
Gardeners Club Commercial Horticultural Fair
Tel: +380 (44) 383-19-31
Mobile: + 380 (67) 214-85-91
Fax: +380 (44) 366-26-45
e-mail:
This email address is being protected from spambots. You need JavaScript enabled to view it.
- 23.09.2014
Soilless Magazine
On a recent day the Organizing Committee of the V International Greenhouse Industry Fair signed a cooperation agreement with the international magazine Soilless Magazine. It will allow to expand greatly the geography of both visitors and participants of the industrial fair to the next year. Soilless Magazine is a publication, which professionally shows modern technologies of cultivation micro and macro areas in greenhouses, as well as global researches in the field of hydroponics. In substance, Soilless Magazine is a business platform that allows you to keep your finger on the pulse and be informed of the latest developments: from innovative solutions to the practical implementation in greenhouses. The magazine is published several languages, including Russian. It has a paper and electronic version.
To date, there is nothing more important than the exchange of experiences and knowledge. Therefore, in addition to the information cooperation Soilless Magazine will hold an international conference about the future development of the hydroponic technology with the world's leading experts as part of International Greenhouse Industry Fair 2015. And that's not all united actions of the organizing committee of the industrial fair and the specialized publication. Follow our news and newsletters!
Also we want to recall, that the exhibit formation of the V International Greenhouse Industry Fair started a month ago. The exhibition will be held from February, 25 to February, 27, 2015 in KyivExpoPlaza Exhibition Center. It is situated on 2-B Salyutna Street. And if your decision to participate in the fair has been formed, call or write us. The Organizing Committee will gladly select the prime location to stand of your company.
Sincerely, Oksana Berezovska,
Head of Trade Fairs
International Greenhouse Industry Fair greenhouse.in.ua
Gardeners Club Commercial Horticultural Fair www.gardeners-club.in.ua
Tel: +380 (44) 383-18-54
GSM: + 380 (67) 509-56-61
Fax: +380 (44) 366-26-45
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
- 04.08.2014
About vegetables and fruits on our trade fairs
We all know that he, who owns the information, owns the world! Tracking of the latest trends, appending their stock of knowledge systematically and pushing the envelope is one of the primary needs of the modern agrarian interested in the successful conduct of its business. We sincerely want to help and assist you in every possible way. Moreover, we believe our direct responsibility to provide you the opportunity to gain experience and to learn from the best professionals.
So! Syngenta Ukraine Company will hold a seminar “Greenhouse vegetables from Syngenta” especially for you. Emphasis will be placed on tomatoes, because this vegetable cultivation technology has traditionally demanded all vegetable growers Ukraine. Importantly, Syngenta is one of the leading companies in the world producing of hybrid seeds and crop protection products. About 26,000 specialists work in the company in more than 90 countries. They work towards the same goal to unlock the potential of plants. Andrei Serbinov, the specialist of the company, will share their experience and knowledge with listeners.
Enza Zaden Company prepares a seminar where specialists will tell you about the features of growing lettuce and radishes in greenhouses. Please note that Enza Zaden is one among the five largest world producers of vegetable seeds. And that means specialists of the company exactly have much to tell!
Director of Brusvyana Company Liliana Dmitrieva will hold a workshop about variety of berry crops in Ukraine and costs and revenues in commodity production. Mrs. Dmitrieva has vast experience in running a successful fruit business. She will be happy to share her experience with experts and newcomers.
Visiting the above mentioned activities listeners will know exactly how competently to grow fruit and vegetables. The next task is minimization of losses at the stage of cooling and transportation, as well as during storage in different environments. It leads ultimately to an increase in agrarian profits. We invite you on the conference “Storage and adaptation of fruits and vegetables” to task solution. The conference focuses on all representatives of agrarian business: on large agricultural holdings, agricultural firms and farms. It will be held in February, 27 in the hall №1 on Industrial Cold Trade Show.
Recall, Greenhouse Industry Fair and Gardeners Club Commercial Horticulture Fair will be held in February, 26-28 in KyivExpoPlaza EC (Ukraine, Nyvky m.s., Salyutna str. 2-B, pavilion № 3)
We are pleased to note that a previous mailing showed that Organizing Committee of trade fairs meets expectations of our visitors regarding topics raised in the program of events. We get a lot of comments concerned with questions and clarifications. People are planning collective trips on industrial fairs to attend the maximum number of events. Next Monday we will introduce you with the details of the Dutch-Ukrainian Forum and the roundtable with participation of greenhouse associations from several countries.
- 31.01.2014